Insight & Advisory
Deep analysis, structured thinking, and challengeable narratives for leaders who can’t afford to be wrong.
View details →Solutions
Verisonde is a studio for clarity. We design tools, platforms, and advisory work that help people and organisations see reality more clearly, reason more carefully, and act with greater confidence when the stakes are high.
Products & Platforms
Opinionated products that turn better thinking into everyday experiences across news, debate, travel, and reflection.
View details →Studios & Experiments
Small, focused labs exploring new ways to measure bias, visualise systems, and surface signal in noisy domains.
View details →Insight & Advisory
Our advisory work is for moments when the price of confusion is high: contested narratives, unfamiliar counterparties, new regulatory terrain, or situations where internal signals don’t match public storylines.
We combine open-source research, structured analysis, systems mapping, and lived context into disciplined, challengeable perspectives you can use in the room where decisions are actually made.
Typical engagements
- Clarifying a complex landscape before a major strategic move.
- Understanding key actors, incentives, and constraints in depth.
- Stress-testing board or leadership assumptions before a vote.
- Preparing for high-stakes conversations with regulators, partners, or the public.
Key deliverables
- Executive narrative memos with confidence levels and caveats.
- System and actor maps that reveal leverage points and failure modes.
- Traceable appendices and source packs for internal review.
Products & Platforms
Some of Verisonde’s work lives as public-facing products rather than private reports. These platforms share a common goal: help ordinary people think more clearly about their lives, choices, and information environment.
From news and debate to travel planning and gratitude journaling, each product expresses the same design values: low noise, high signal, respectful interfaces, and an explicit bias toward understanding over outrage.
Examples of focus areas
- Civic & discourse tools for reading across political lines, debating well, and making bias visible instead of hidden.
- Reflection & gratitude tools that help people notice, remember, and act on what actually matters to them.
- Planning & decision tools that turn complex trips, projects, or health choices into legible, structured plans.
What this work shares
- Opinionated product principles focused on human dignity and autonomy.
- Transparent interactions—no dark patterns, hidden levers, or fake urgency.
- A long-term view of trust over short-term engagement metrics.
Studios & Experiments
Verisonde also runs a small set of experimental studios exploring questions that don’t yet fit neatly into products or client work: measuring narrative bias, visualising complex systems, and prototyping healthier ways to consume information.
These experiments often start as internal tools or research projects and, when they prove useful, graduate into platforms or advisory methods.
What we explore
- Lexicons and scoring systems for political and narrative slant.
- Interfaces that present multiple perspectives without performative “both-sides-ism.”
- New visual grammars for uncertainty, confidence, and trade-offs.
- Quiet, opt-in communities built around practice rather than performance.
Ways to collaborate
- Piloting an experimental tool or dashboard inside your organisation.
- Co-developing a measurement framework for bias or information quality.
- Sponsoring a focused research track aligned with your mission.
Discuss a specific decision or idea
Many of our most useful collaborations begin with a single uncomfortable question or half-formed concept. If you have a decision that feels high-stakes—or an idea that needs a clearer frame—we’re happy to start there.