About Verisonde

Verisonde is a multidisciplinary studio for clarity. We bring together research, systems thinking, design, and storytelling to uncover deeper truths and turn them into products, platforms, and practices that people can actually use.

Why we exist

The world isn’t short on information; it’s short on understanding. Headlines move faster than context, dashboards outpace judgment, and people are asked to take sides before they’ve had time to think.

Verisonde exists to slow that down. Across news, debate, travel, health, and reflection, our work is aimed at a single question: how do we help people see reality more clearly so they can act more wisely?

What ties our projects together

  • Truth over tribe. We care more about what is true than which “side” it helps.
  • Systems over snippets. We look at incentives, structures, and feedback loops—not just headlines.
  • Understanding before judgment. We make room for curiosity and doubt before conclusions.
  • Clarity over noise. We design tools, interfaces, and narratives that reduce cognitive load instead of adding to it.

How we work

Verisonde operates more like a studio than a traditional firm. Some projects are internal products (like news, debate, or journaling platforms), others are collaborations, and a small number are advisory engagements for leaders who need a clearer picture of the systems they’re operating in.

In every case, the pattern is the same: understand deeply, think in systems, then communicate clearly.

Our working principles

  • Evidence first. Claims are grounded in sources, data, or clearly labeled inference.
  • Human-scale. We design for how real people read, decide, and live—not for abstractions.
  • Respect for conscience. We try to illuminate trade-offs rather than dictate what people “must” think.
  • Quiet craft. Small teams, low drama, high standards, and a long-term view of trust.

Stewardship & leadership

Verisonde is guided by a small group of practitioners who care more about getting things right than being seen as right.

Principal & Founder

Rowan Leighton

Rowan Leighton

Rowan steers Verisonde’s overall direction and standards: intellectual honesty, long-horizon thinking, and a stubborn refusal to accept easy narratives. With a background spanning technology, security, and real-world decision-making, Rowan focuses on domains where facts are contested and the cost of confusion is high.

Director, Research & Strategy

Amira Kole

Amira Kole

Amira designs integrated research programs that blend quantitative signals with deep qualitative insight. She specializes in mapping complex systems—political, cultural, or organizational—into clear decision landscapes instead of partisan storylines.

Narrative & Insights Lead

Jonas Merritt

Jonas Merritt

Jonas turns messy findings into coherent stories and frameworks—for public-facing platforms like The Free Voice as well as internal briefings and reports. His focus: make the signal unmistakable without sanding off the nuance.

The extended studio

Around the core leadership, Verisonde draws on a small network of specialists who plug into specific projects as needed.

Data & Systems

Lena Hart

Lena Hart

Lena designs transparent, auditable data architectures and analysis pipelines for products like Travpo and NURP—so the insights users see are grounded in reality, not magic.

Ethics & Governance

Eli Strauss

Eli Strauss

Eli focuses on ethics, governance, and policy implications across the portfolio—from political content ranking to data retention in prayer and journaling tools—helping keep trust at the center.

Design & Experience

Mara Dene

Mara Dene

Mara oversees the visual and interaction language for Verisonde’s brands, ensuring that everything from The Free Voice to Thank You Journal feels coherent, calm, and genuinely human-centered.